Live-R-Die

Client: The Hepatitis Foundation International

Half of all full-time college students binge drink and/or abuse prescription drugs. The reasons behind this epidemic are complex but the results are starkly catastrophic: each year thousands of students die from overdoses, are injured in automobile accidents, or suffer assaults, rape, and unintended long-term medical consequences. Live-R-Die puts a human face on this serious national problem. This video which was produced for The Hepatitis Foundation International is a profoundly moving warning and appeal to college students from their peers.