How many times has a friend, a neighbor or even a celebrity on TV influenced your purchasing decisions? When you are unsure about a product or can’t decide between similar models, isn’t a solid endorsement often enough to sway you one way or the other? This is the power of the testimonial.
With the marketing power of the web and the fact that Americans watch more than 1.3 billion videos online every day, it’s a no-brainer that video testimonials should be an effective tool in every business. The testimonial not only establishes credibility but since the videos are rarely strong sales pitches, they are accepted as an unbiased voice speaking the truth while giving your product the seal of approval.