The Importance of a Branding Video

The Business of a Branding Video

What does branding mean to you when you think of a company? What stands out and makes you remember that particular business for years to come? Is it a flashy logo, a celebrity spokesperson or news of the company’s remarkable philanthropy or venerable history? All of these elements certainly add to branding, but it all really comes down to the narrative, the story that defines the company. And that’s where personality comes in, especially when it comes to your web presence. Businesses need a personality so that the online consumer visiting your website takes away a confident and a connected feeling about your company, your product and the team that makes it all happen. You want to paint the picture of your business’s culture so that those visiting your site will build a familiarity, a trust and eventually a loyalty towards your product.

A Brand Video Can Make This Happen

A branding video is a solid marketing tool that puts a face to a name while giving your product authenticity. Who better to share the philosophy of the company than the owner? Who can describe the product more eloquently than the one who invented it? Who can endorse the company more effectively that the happy customer? Remember people like buying from people. And a branding video on the home page of a website can bring those who stand behind the product come alive and become real. Confidence is instilled through the workings of video which encourages the consumer to buy or utilize the company’s product.

Video Reaches More Consumers

No one wants to build a web site that no one ever sees. Yet no matter how informative your site may be you need to have some knowledge in social media. People love to share videos, and if your video is relevant to your audience, it will more than likely be shared. Over a short time your message will be shared with hundreds, maybe thousands of potential customers. This is called effective messaging.

Google is Your Friend

And Google loves video. Why? According to the website Business2Business, “Google is designed to get the most relevant information to the user and the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search result.” Let’s face it, you want to be on the first page on a Google search and the higher the positioning, the better. Finally Google owns YouTube. What this means is the that Google favors video over text. Just this information alone means using a brand video for your site is a no brainer.

If we haven’t convinced you to use a brand video on your site, consider the following statistics:

90 percent of web consumers say that a video helps them make a decision to buy a business product or service.

65 percent of executives who watch work related videos visit the business’ website afterwards.

Currently 71 percent of companies in the United States plan to increase their video marketing budget

Videos are processed by the brain 60,000 times faster than text

64 percent of people who visit a business’ website are likely to buy their product after watching a video

At Daydream Productions we believe that video strengthens your message while getting the word out to as many people as possible in the shortest amount of time. Let us capture the personality of your company and turn your company’s message into an effective marketing tool for thousands to see.

The Carmelite System from Daydream Productions' on Vimeo.

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